Different conversions can happen in different scenarios. We got to know what conversion is. Now, when we make our website, let’s take an example. Our website is an e-commerce website. We sell a product from there. Whenever we make our website, what is our first target? To make a sale. Most of all, we have to bring traffic on it. The first thing is that there is traffic, there are users, after that they will look at our product and buy it. Our first goal is to get traffic. When the traffic comes to our website, after that, what do we monitor that the traffic is finally converting or not? Now, as an example, suppose 100 people came to your website and only one of them converted, then what is the percentage of your conversion?

1%. This is our conversion rate. So what is the conversion rate here? Now you tell me, what do you have to do? Slowly take this conversion rate upwards, that is, slowly increase it. And the activity of increasing it is called optimization. Now the traffic is coming, but if the conversion rate is not increasing, then there is a problem. For example, here we brought a traffic of 1000, we worked hard for a few days, we started from 100. We worked hard for a few days, we brought a traffic of 1000. Now even after the traffic of 1000 comes, what are we seeing here, 10 sales are happening or 12 sales are happening, so how much will it be? If we are doing 10 sales here, then either it is 1% or 1.2%, then there is no increment in the conversion rate.

We have not seen any positiveness in the conversion rate metric. So what you have to keep is that you have to try to optimize the conversion rate. The conversion rate should be increased. In the beginning, it will be down, but slowly, as this part increases, your conversion rate should increase. Let’s see some tips on how we can improve our conversion rate. First of all, call to action. People make a lot of mistakes. It’s a very basic thing. You see this thing many times that call to action should be done on our website. Call to action should be done wherever we are doing optimization. Even if we talk about the website, even if we talk about social media platforms, even if there is no call to action on our social media platforms, then there will be a problem.

So take this activity a little seriously that call to action should be done. Audit it separately. whether there is a call to action on this landing page or not. So, it is very important to have a call to action. Only then you will get these types of conversions. You will get a sign up, only then you will get a lead, you will get a buy now, only then you will be able to sell. So, call to action is very important for conversion. There is a small image here that tells you what a call to action is. Then, conversion funnel. Now, conversion funnel means the way the user landed on your website. After that, you will take it to the place where you are selling your product.

In the beginning, the user landed on your website and there he is not looking good. Now this is a very important thing, even digital marketers ignore this a little bit. But you have to keep in mind how you are making the sequence of your pages. That is, when the user comes to your website, how will he go through the flow? Your product will be finally purchased. You will have to design this funnel. You should have this conversion funnel. The sequence of actions and web pages a user takes to complete a conversion. After that, A-B testing and multivariate testing. This is also a very important thing. Now, all three aspects are such that we generally ignore. If our conversion rate is good, like we talked about at this point.

If someone’s conversion rate is good or moderate, then he gets satisfied there. doesn’t try to optimize it but if you pay attention to these factors and if you will audit these factors and check on your website if these factors are there or not if they are there then how they are performing and if you will do some auditing then you will definitely know that you have some scope somewhere so that you can hit this point and by doing optimization you can move towards more positive so I told you to audit a little bit of conversion funnel and after that A-B testing and Multivariate testing. So you have to test different variations. Today you made one type of landing page. Tomorrow you will make another type of landing page.

So you have two variations of landing page. Now you are testing one landing page on one ad. You are testing another landing page on one ad. So this way you can do multivariations testing. So this is our A-B testing. The process of testing one version of a webpage or element against another to gauss effectiveness. Now this is not necessary. I have taken an example in front of you that you do page to page testing. You made one web page, tested it, then made another web page, tested it. We see which web page is performing well. We move ahead with that web page. And if you see this type of A-B testing options, then when you make an ad on Facebook, at that time you see all these options that you have to do A-B testing or not.

So you can also test elements other than the page. Like you made pages. Here you made a page. Two pages made the same landing page. You put an offer on one page and you did not put an offer on the other. Or you put 10% offer on one page and you put 15% offer on the other. You can test in this way. You can change the design, UX design, etc. If you want to optimize the conversion rate in a good way, then these are some tips, you should note them and follow them, you will definitely benefit. So friends, that’s all in this particular video, till then goodbye in the next video.